More swipes. More matches. More conversations — but not necessarily better connections.
People are tired of endless swiping, ghosting, and superficial interactions. Dating apps optimized for engagement, not for real human connection.
The result: more time spent on screens, fewer real connections made.
Adam & Eve is not another swipe-first dating app. It's an ecosystem where technology supports real-life connection rather than replacing it.
People should discover and connect in the way that feels natural — digitally, at an event, over dinner, via personal matchmaking, or through a real-world moment.
It's not about meeting more people. It's about creating better opportunities to meet the right person.
Hey You connects event photography to dating discovery. Singles in event photos can be tagged and linked to their Adam & Eve profile.
The flow: Event photo → tagged profile → like → mutual match → meet at event (buy tickets) or 1:1 (membership only).
A user does not need to have attended the event to discover and like a tagged single. Hey You turns every event into a discovery channel — even for those who weren't there.
Events drive app signups. App matches drive event attendance. Hey You photos drive discovery from people who weren't even there. The cycle compounds.
Partnerships: Uber, Holland Casino, Pathé, Supper, Latin Village, Wondr, The All Out, Renaissance Hotel, Jimmy Woo and more.
Multiple revenue streams already generating income. Events are both a revenue and community/acquisition engine.
Each city proves the model. Events are both revenue and community/acquisition engines — every new city expands the ecosystem and fuels membership growth.
A new product for second/third dates, established couples, partner surprises, and gifts. Not only for singles.
How it works: Choose city, date, Date Night type (Entertainment, Sporty, Cultural, Laid-back, Dinner) and time.
Commercial principle: Date Nights priced equal to or cheaper than booking directly. Potential model: margin/commission per booking.
Why it matters: Adam & Eve stays relevant even after two people meet.
First departure planned: May 2027. Accommodation, dining, activities, entertainment and natural opportunities to connect.
First destination: Rhodes, Greece.
Expected business model: margin per traveller. Final destination, pricing and booking structure being finalized.
Amsterdam · Capacity: 600 (dinner max 200, party max 400)
Ticket prices: Party €25 · Dinner €75
Max ticket revenue at sell-out: €25,000 (excl. sponsorship, partnerships, upgrades and membership conversion).
Ambition: annual flagship Adam & Eve event.
1. Membership expansion: Basic → Plus → Private/Premium Matchmaking (€14.95 → €179/mo)
2. Geographic expansion: Amsterdam → NL cities → London → Berlin → Barcelona (3 international cities in 2027–2028)
3. New product lines: Date Night, Singles Trips, Grand Gala
4. Flywheel effect: Events drive app → App drives events → Hey You expands reach
5. Beyond dating: Date Night keeps users engaged after matching



Adam & Eve is not another swipe-first dating app. It combines digital discovery, physical events, community, curated dating experiences, premium matchmaking, travel and ongoing date experiences.
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